Where Work Meets Aesthetics

Curating an enterprise design gallery that spans across domains like corporate workspaces, fashion, branding, product design, and more can become a valuable resource for trendspotting, creative benchmarking, and inspiration.

Here’s a step-by-step guide to help you launch and grow this gallery effectively:

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🔶 1. Define the Vision & Scope

Clarify what you want this gallery to be:

• Purpose: Is it for inspiration, analysis, or thought leadership?

• Audience: Designers, brand managers, enterprise executives?

• Scope: Will it include only global top brands or also innovative smaller players?

Example Scope:

• Workspaces: HQs, co-working spaces, creative studios.

• Fashion: Corporate wear, brand uniforms, collabs.

• Branding: Visual identity, brand guidelines, marketing campaigns.

• Industrial/Product Design: Branded products, packaging, digital tools.

• Experience Design: Event spaces, pop-ups, onboarding experiences.

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🔶 2. Choose a Platform

Decide where and how you want to showcase your gallery.

Options:

• Website/Blog (e.g., Webflow, Notion, Cargo, Framer)

• Visual Platforms (Pinterest, Behance, Are.na, Instagram)

• Custom Database (Airtable, Notion Gallery View, Tana)

For a rich curated feel, a Webflow or Framer site with filters and tags could be ideal.

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🔶 3. Content Framework & Categories

Create a consistent format for each entry.

Entry Structure Example:

• Title: Project or brand name

• Category: Workspace / Fashion / Branding / Product

• Company: Name, location

• Year: Completion or launch year

• Designer/Agency: Credit the creators

• Images: High-res imagery

• Description: What makes it unique?

• Tags: (e.g., Minimalist, Biophilic, Techwear, Open Office)

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🔶 4. Gather & Curate High-Quality Content

Sources to use:

• Design studios' portfolios

• Architecture and design magazines (Dezeen, Wallpaper, Designboom)

• LinkedIn posts by brand teams

• Company press releases

• Fashion lookbooks, brandbooks

• Dribbble/Behance for digital design

Set up folders or databases for organizing raw content before publishing.

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🔶 5. Make it Interactive & Searchable

Features to consider:

• Filters by industry, color palette, location, or theme

• Spotlight features (Designer of the Month, Workspace of the Week)

• Searchable tags and trends

• Option for users to submit entries

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🔶 6. Build a Community Around It

• Publish a monthly newsletter (like a "Design Enterprise Digest")

• Feature interviews with brand or design leads

• Allow user submissions with review

• Host events, panels, or discussions

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🔶 7. Monetize or Extend (Optional)

Once you have traction:

• Offer sponsored features for studios

• Sell curated reports or moodboards

• Partner with brands for content collaborations

• Create interactive trend dashboards